CUISINART REBRANDING PROJECT
Chosen by the Creative Director to oversee a complete visual and strategic transformation of the brand redesign, over 150 package mechs incorporating Cusinart's new brand identity. Responsible for concept and design layout of all aspects of each product including photo selections, photoshoots, and composition for each package. Executed from initial design to final art production using Conair's Indesign proprietary art process system. Streamlined and implemented efficiencies in their system for a smoother and quicker execution of packaging mechanicals.
Chosen by the Creative Director to oversee a complete visual and strategic transformation of the brand redesign, over 150 package mechs incorporating Cusinart's new brand identity. Responsible for concept and design layout of all aspects of each product including photo selections, photoshoots, and composition for each package. Executed from initial design to final art production using Conair's Indesign proprietary art process system. Streamlined and implemented efficiencies in their system for a smoother and quicker execution of packaging mechanicals.
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