RESUME

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Summary

Skilled creative professional experienced in the ideation, management, and implementation of highly effective and emotionally engaging consumer based marketing campaigns. I lead and manage projects that cover the full spectrum of consumer engagement from awareness to loyalty.

EXPERIENCE

Senior Level Creative   |   Consultant   |   2018 to present

USTA (United States Tennis Association), Blue Buffalo

Provide all aspects of creative services from concept, art direction/design to production for marketing materials for integrated programs. Including promotional, sponsorships, and digital.

Creative Leader   |   PerkinElmer, Shelton, CT   |   2016 to 2018

Manage creative team of 5 for this in-house Bio-tech global corporation. Responsible for the creation, ideation, and production of strategic marketing initiatives for all corporate, promotional, and technical materials (Print, Digital, and Social). Partnership cross-functionally at top levels.

Senior Level Creative   |   Consultant   |   2014 to 2016

Purdue Pharma, Regan Cambell Ward–McCann Healthcare

Provided  all aspects of creative services from concept, art direction/design to production for Purdue Pharma’s in-house creative department. Created print ads, sales-force materials, launch guides, reimbursement kit, premium items, rep education, and online presence for multiple brands.

Owner   |  Exercise Solution, Stamford, CT   |   2008 to 2013

Co-partner this start-up exercise facility (located at the Office Medical building in Stamford, CT) using SuperSlow® Strength Training techniques. Providing professional supervision in a control environmental, this state of the art training treats conditions such as obesity, high cholesterol, osteoporosis and high blood pressure to produce the best results for our clients.

Creative Director   |   Integrated Marketing, Norwalk, CT   |   2006 to 2007

Led staff of 6 in developing creative work for large scale Shopper Marketing projects, building upon the success of Unilever brand portfolio.

Associate Creative Director   |   Lane Advertising/Pharmaceutical, Westport, CT   |   2003 to 2006

Built the creative function for this start up pharmaceutical advertising agency, controlling up to $1 million budgets. Recruited, hired, trained and supervised the creative team. Involved in all concepts and creative across client roster. Disease categories: arthritis, animal health, and age-related macular degeneration.

Senior Art Director   |   Alcone Marketing, Darien, CT   |   1999 to 2002

Concepted and designed communication materials for national Promotions/Shopper Marketing programs directed to the consumer, the shopper and the trade, as well as high-level client presentations.

Senior Art Director   |   Clarion Marketing, Greenwich, CT   |   1997 to 1999

Concepted and designed communication materials for national Promotions/Shopper Marketing programs directed to the consumer, the shopper and the trade, as well as high-level client presentations.

Designer/Art Director   |   International Masters Publishers, Stamford, CT   |   1992 to 1997

Created in-house studio for Marketing Department, which enabled company to switch over from film to digital. Designed Direct Mail programs for continuity products.

 

Core Skills

Specialties: Concept Development, Team Leadership, Client Relations, Integrated Marketing, 360° Integrated Tactics, B2C | B2C, New Business, Shopper, Events, Sweepstakes, Sponsorships, Digital, Direct Mail, Branding (Identity)

Tools: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Google Web Designer, Dreamweaver, Sketch

Digital: Static & animated GIFs, interactive HTML5 ads, HTML emails with tables, social media, prototyping, responsive design processes, techniques and best practices

  • Proven leadership and management skills using a hands-on supervisory approach while fostering a collaborative team environment
  • Solid strategic development and creative planning experience
  • Excellent hands-on design and production skills along with file management expertise
  • Natural problem solving and project management abilities
  • Unique interpersonal skills with the ability to evaluate and elevate staff performance
  • A team player who can operate effectively under pressure to inspire staff while meeting deadlines
  • Desire to remain current with emerging design trends, techniques and technologies
  • Highly detailed recognizing brand guidelines, design standards and best practices
  • Strong time management skills and the ability to develop and adhere to budgets and optimize resources
  • Supervised photoshoots/Illustrators

EDUCATION:

Pratt, New York, NY

Parsons, The New School for Design, New York, NY

The Art Students League, New York, NY