I’m a hands-on creative, specialising in design & creative direction. As a design leader, I seek to own creative excellence at every touch-point. I’m a passionate student of real-world design, users, consumers, trends, competitors and culture. Through listening, learning and mining insights, I fight for work that directs my client’s brand into amazing places.
From a quick scribble on a napkin to a full-blown branding exploratory, it all begins when pencil hits paper and a great idea comes to life. I love creating ideas…relevant and dramatic ideas…big bold ideas. Ideas that generate people to think…to buy things…to meet their “unmet needs”. I love generating creative insights that work through multiple mediums, channels, and tactics creating an emotional connection with the consumer and change their purchasing behavior.
I appreciate a holistic way of solving design problems in collaborative teams. Every project you work on as a designer has its own set of goals for what it should accomplish. I strive for two things in design: simplicity and clarity. I seek to learn what works and do more of it. Learn what doesn’t and change it. The visuals I create are meant to help lead people in a specific direction.
I provide leadership, vision, and support for the design team and ensure that the creative exceeds the highest industry standards. I remain extremely hands-on, being actively involved in pixel-level detail, every day.
I have over 20+ years of experience working on over 30 brands in multiple categories: brand marketing, consumer promotions, shopper marketing, sports marketing and pharmaceutical.
Please visit the Projects page to view some of my work. If you would like to view a custom set of samples that are related to your business, please email me at email@example.com and I will send you a PDF.