I’m a hands-on creative, specializing in design & creative direction. I’m a passionate student of real-world design, users, consumers, trends, competitors and culture. Through listening, learning and mining insights, I fight for work that directs my client’s brand into amazing places.
From a quick scribble on a napkin to a full-blown branding exploratory, it all begins when pencil hits paper and a great idea comes to life. I love creating ideas…relevant and dramatic ideas…big bold ideas. Ideas that generate people to think…to buy things…to meet their “unmet needs”. I love generating creative insights that work through multiple mediums, channels, and tactics creating an emotional connection with the consumer and change their purchasing behavior.
I strive for two things in design: simplicity and clarity. I seek to learn what works and do more of it. Learn what doesn’t and change it, ensuring that the creative exceeds the highest industry standards. I remain extremely hands-on, being actively involved in pixel-level detail, every day.
I have experience working on over 30 brands in multiple categories: brand marketing, consumer promotions, UX/UI design, shopper marketing, package design, sports marketing and pharmaceutical (digital & print).
Please visit the Projects page to view some of my work. If you would like to view a custom set of samples that are related to your business, please email me at firstname.lastname@example.org and I will send you a PDF.